the geratec team

Together, anything is possible.

Dr. Rayne Stroebel

Managing Director
Since 1996

Dr. Rayne Stroebel

Dr. Rayne started what is today known as GERATEC in 1996. Dr. Rayne grew up in an Aged Care Home where his mother was the Matron. After travelling extensively, studying languages at UCT, training as a Chef, caring for a gentleman in London living with Dementia, he returned to South Africa and started GERATEC. In 2010 Rayne completed his training as an Eden Alternative Associate, and in 2011 trained in Switzerland to become an Eden Educator, after which the American Eden Alternative Home Office appointed him as the South African Eden Alternative Regional Coordinator. He has presented at many international conferences over the years and in 2016 completed an MSc (Dementia Studies) through University of Stirling, Scotland.

Dr. Rayne says: “We are passionate about continually raising the bar in terms of quality service, meeting the needs of the individual and moving right away from medically – nursing those in long term care. We focus on real care – encouraging residents’ independence, supporting their choices, and acting on the things that are important to them.” Rayne believes that GERATEC’s dream to transform and re-model long-term care in South Africa is coming true. The GERATEC motto, “excellence in relationship directed support ”, means creating the freedom in which older people can live in a home-like environment and make their own decisions.

Read Dr. Rayne's blog:

Minds Matter

Brian Bailey

Finance Director
Since 2008

Brian Bailey

Brian joined GERATEC following his career as CEO at Helderberg Society for the Aged for 7 years. He has a wealth of experience in financial management and risk management and contributes to the professionally administered finance department at GERATEC. Brian believes that those we care for should be given a life worth living.

Victor Southwell

Leader: Business and Growth
Since 2018

Victor Southwell

Although Victor was formally appointed in July 2018, he has been involved with the business since 2011, first as an independent labour consultant, then HR Manager and now executive leader of GERATEC. Victor is an admitted attorney and labour law specialist, with many years’ experience in legal practice, including being a partner in the firm Cliffe Dekker Attorneys. He holds a masters degree in human rights and constitutional law from the University of Michigan and was a coordinator for the Western and Northern Cape with the South African Human Rights Commission from 1998 - 2001. Before going solo as labour consultant, and being introduced to GERATEC, Victor was inhouse Industrial Law Specialist and HR Manager for the Truworths group for five years.

“Getting to know the business in my work as a labour consultant was a privilege”, says Victor. “I believe that the measure of any organisation is the way it treats its employees. Getting to know GERATEC leaders and operational team members everywhere, I was immediately struck by their passion and commitment. To see that GERATEC felt that same way about its employees, as expressed in the Company HR policies and people management systems, made me want to stay! On top of that, it makes me proud and grateful to be part of a business that has a purpose and makes a real difference in the quality of life of our elders every day.

Deirdre Joubert

Finance Manager
Since 1998

Deirdre Joubert

Deirdre is responsible for the successful operation of GERATEC’s financial department. She began her working career as a Food Service Manager and has progressed in the organisation to the position she has today. She commits to the GERATEC philosophy that we make a difference to the future of older people, remembering that we will all age eventually.

Charlton Martheze

HR Generalist
Since 2022

Charlton Martheze

Charlton joined Geratec 2022 in the role of HR Generalist. He has 12 years of HR experience across various industries, including Retail, Healthcare and Logistics.
He is responsible for all aspects of HR, including, Recruitment, Industrial Relations, Payroll, etc.

Madi Nothnagel

Sales and Marketing Manager
Since 2021

Madi Nothnagel

Madi Nothnagel joined the GERATEC team as Sales and Marketing Manager in April 2021.

After obtaining her BComm Marketing Degree in 1998, Madi began a multi-faceted career. Now, with more than 20 years' experience in retail banking, small business marketing, and travel & tourism, she is able to bring a wealth of knowledge to both the sales and marketing of GERATEC.

She lived in the Garden Route for the past 12 years and recently relocated to Cape Town.

Madi is passionate about making a difference in people's lives and is excited to be a part of the vision the company has to create sustainable communities that support the quality of life for older and vulnerable people.

Retha de Jager

Care & Consultation Services Manager
Since 2013

Retha de Jager

Retha is a qualified Professional Nurse with 12 years of managerial experience in the medical industry. She joined GERATEC in 2013 and believes that through GERATEC she can make a difference in the way in which care is being rendered in homes for the elderly. She is responsible for ensuring that relationship directed support is being delivered in the Care Homes where GERATEC is involved. She is also involved in developing and delivering training (internal and external) to promote the quality of life for the elder communities in South Africa. Besides changing the world’s perception of the elder person, her other interest is caring for people living with Dementia.

Ide-Marie Venter

Nutrition Services Manager
Since 2008

Ide-Marie Venter

Ide-Marie Venter is a registered dietitian (US) who joined GERATEC in 2008. She comes from a background in clinical nutrition and management in the catering industry which both compliments her current role. She has a special interest in working with the ageing population and more than a decade of experience in this specific field. Her overall focus and passion is to provide information and systems to ensure the optimal nutritional status of residents and employees, to thereby improve their quality of life-based on each individual's unique needs.

Melanie Crozier

Business Development Consultant
Since 2008

Melanie Crozier

Melanie’s role is to organise and oversee the operations of several units within their area of responsibility. Melanie assumes responsibility for the overall success of the units by supervising Food Service Managers in their area and ensuring that all business objectives are attained for the unit. Melanie is also responsible for managing diverse operations and has a strategic mindset to drive business objectives forward. The goal is to ensure our units will meet and exceed expectations of business development and efficiency.

Gerswin Isaacs

Food Quality Manager
Since 2015

Gerswin Isaacs

Gerswin joined GERATEC in 2015. He received a Chefs Diploma in 2008 and completed his training at a wine estate. From there he worked at a local restaurant where he baked, cooked and eventually managed the coffee shop. He wanted a career change and joined GERATEC as assistant manager for 5 years, before being promoted to Food Services Manager, where he worked at Rusoord, Bridgewater and Helderberg Society for the Aged for a period of 18 months. In November 2021, he was once again promoted, this time to Project Manager, taking over the role of the area manager in the Helderberg Area. As project manager, Gerswin is responsible for customer service standards and works with area manager, Madeleine Schloms on Client Relationship Management. He also ensures compliance with our standard operating procedures including the management of employees.

Colette de Wet

Food Quality Manager
Since 2017

Colette de Wet

Colette was appointed in 2017 as a Food service manager and was promoted into the position of a Relief manager/ Auditor in 2019. From 1 June 2021 she was appointed in her new role of Trainer: Food Quality/ Relief Manager. In this role, she will be focusing largely on food quality standards, along with some relief management duties.

Before joining GERATEC, Colette gained her experience within the Hospitality Industry in various positions, with her most recent role being that of Head Chef at a well-known restaurant in the Western Cape.

Bonnie Johnston

Housekeeping and Compliance Officer
Since 2021

Bonnie

Bonnie joined GERATEC in October 2021 as Housekeeping and Compliance Officer. She has a retail background, where she worked in Human Resources and payroll and was in charge of Covid-19 regulations as well as Health & Safety. She is passionate about working with people.

Lauren Booysen

Creditors Clerk
Since 2019

Lauren Booysen

Lauren is responsible for preparing a recon of all invoices received in an accurate, efficient, and timely manner. She performs several important administrative tasks and duties relating to the repayment and debt calculation procedures.

Evangeline Booysen

Debtors Clerk
Since 2006

Evangeline Booysen

Evangeline comes from a Retail background, starting as a Cashier, moving up to Frontline Supervisor and ended up as Financial Administrator of four service departments. She recently commenced a course in Financial Accounting and completed a certificate in Office Administration. Evangeline’s motto learned over years in Retail is the customer/client comes first or as they say,” The customer is always right”.

Gail George

Admin Assistant
Since 2021

Gail George

Gail joined GERATEC in February 2021. She has retail experience and was a personal assistant, before joining GERATEC as administrative assistant. Gail supports the business and marketing teams with administrative tasks and assist with events and training registers.

Nerine Kannemeyer

HR Clerk
Since 2022

Nerine Kannemeyer

Hi there, my name is Nerine Kannemeyer and I currently reside in Gordon’s Bay. Before starting at GERATAEC I worked at Boston City Campus where I also studied to obtain my Human Resource Management Certificate. Apart from volunteering at Elderly Homes and schools as a young adult, I'm raising the most beautiful one-year-old boy. I hope like me he adapts great love for animals, the outdoors, and the elderly. My hobbies include going out, spending time with my family, and road trips in our beautiful country.  

Become Part of the Journey

Find out how we can become part of your quality of life journey.

Changing the world on your own can be a daunting task. But once you become part of something bigger, the possibilities of change are endless.

Get in touch with us to find out how we can assist you on your journey to creating a better world for older people.