GERATEC – Your Quality of Life Partner
GERATEC – Your Quality of Life Partner
A Lifelong Commitment to
Dignity and Quality of Life
Prof Rayne Stroebel is a pioneering leader in the field of ageing whose work reflects more than three decades of dedication to advancing the dignity, autonomy, and lived experience of older persons. His journey began in Heidelberg, where he witnessed his mother transform a local care home into a vibrant, nurturing community filled with beauty, warmth, and genuine connection. These early impressions ignited a lifelong belief: that every older person deserves not only care, but a life worth living.
Rayne pursued this conviction academically, completing both an MSc and a PhD in Dementia Studies. His blend of scholarship and practice inspired the founding of GERATEC in 1996, which today stands as a values-driven leader in long-term care, food services, consulting, and training across South Africa. His work remains grounded in the core values of integrity, respect, compassion, and innovation.
Rayne’s contributions to gerontology and care transformation extend deeply into academia. He serves as Extraordinary Professor: Practice at the Optentia Research Unit at North-West University (NWU), where he actively bridges research, practice, and training. His academic role strengthens knowledge translation within the sector and ensures that cutting-edge research informs real-world care environments.
As an educator and researcher, Rayne continues to shape emerging scholarship on brain health, well-being, and relationship-directed support.
In 2025, Rayne was elected Co-President of the International Longevity Center Global Alliance
(ILC-GA), a global consortium committed to advancing longevity, social justice, and the well-being of older people across the world. His leadership elevates South Africa’s presence in global dialogue on ageing and ensures African perspectives are meaningfully represented in international policy and research.
As the South African Regional Coordinator for The Eden Alternative, Rayne is at the forefront of culture change in long-term care. He has trained more than 3,000 caregivers, spoken at international conferences, and consulted with organisations globally to promote environments where older persons experience autonomy, identity, purpose, and true community.
His work has significantly influenced care models for those living with dementia, shifting narratives toward inclusion, voice, and meaning.
Rayne also serves as an executive member of the International Longevity Centre South Africa
(ILCSA) and continues to advise organisations, leaders, and families on best practices in aged care. His ethos centres on the belief that longevity must be matched by quality of life, and that society has a collective responsibility to uphold the rights, dignity, and well-being of older persons.
Media & Speaking Enquiries
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